CHINESE CONTENT CREATOR

ABOUT CATALYST AGENTS

A boutique marketing agency servicing luxury clientele located in the heart of Gastown, Catalyst Agents strives to deliver world-class integrated marketing campaigns. Consulting for recognized clients such as Concord Pacific, HelloFresh, SkinCeuticals, L’Oreal, Max Mara and more, Catalyst Agents is a pioneer in the digital and social media marketing space. The agency manages bi-lingual campaigns in English and Chinese, ensuring the marketing objective and messaging doesn’t get lost in translation. We are an entrepreneurial, performance-based, hard-working team that takes pride in our work.

ABOUT THE ROLE

If you revel in storytelling with words, photos and videos on social media, then we want you to show us what you've got. The Chinese Content Creator is someone who can create engaging, performance-based content on social media, blogs and other digital platforms. The successful candidate will be creative and resourceful and have the skills to execute ideas. The Chinese Content Creator will create compelling storytelling visual and written digital content based on data insights, background research, and a thorough understanding of client needs and objectives. This role will report to the CEO and work alongside our Graphic Designers, Project Coordinator, and Content Creators.

The successful candidate MUST be fluent in both English and Chinese and able to provide sample work or an online portfolio demonstrating an understanding of cultural nuances in marketing.

Here's what we expect from the successful candidate:

  • Perfect grammar. We expect work submitted to us to be a finished product. Your manager will review for strategic alignment for content and deliverables.

  • A proven track record of creating content that sticks. Show us the numbers and tell us how you created engaging content. We’re a results-driven company so let’s make sure you’re just as competitive as we are.

  • Storytelling. How would you do if we asked you to come up with a story in a minute? In the age of digital content creation, you’ve got to recognize a content opportunity in the moment before it passes. Think on your feet.

RESPONSIBILITIES

There are 3 elements to this role: Content Planning, Content Creation and Reporting, and Community Engagement:

Content Planning

  • Prepare an organized monthly content calendar for each Client account based on the Client’s business strategy, objectives and key results/metrics

  • Establish and refine the content strategy on a monthly, quarterly, and annual basis to adapt to changes in the market and social landscape

Content Creation and Reporting

  • Copywriting and visual asset creation (photos and videos) for digital and social media channels. Channels include but are not limited to Little Red Book, WeChat, Weibo, and Douyin

  • Expected to create 5 - 7 posts per social media account each week for 6 - 7 Clients

  • Organizing assets and planned posts into the correct Client/project folders. Ensuring a seamless content submission, review, and approval process for each Client

  • Preparing campaign-end and/or scheduled month-end reports by collecting statistics on weekly and monthly social media account performance

  • Supporting other team members with content creation tasks on an as-needed basis

Community Engagement

  • Monitoring social media accounts with near real-time responses to inquiries and comments

  • Engaging with the community to drive conversations and relationship-building

  • Alerting the team and/or client(s) within a 3-hour period if comments require attention

QUALIFICATIONS

  • Must be native fluency of both written and spoken Simplified Chinese (Mandarin)

  • Must be able to provide sample work or include a link to your online portfolio

  • 3-4 years of experience in the social media industry or equivalent

  • Fluent in using Microsoft Office and iWork tools

  • Experience creating Chinese social media assets using mobile apps on the go

  • Demonstrated knowledge and understanding of cultural nuances in marketing

  • Data-driven - able to glean insights and build content and stories around data

  • Results-oriented – always keeps the client’s business objectives top of mind

  • Resourceful – able to meet tight deadlines in an accurate and timely manner by leveraging resources in our internal and external network

salary range:

$43K to 50K

To Apply:

Forward a confidential resume and include either a sample of your portfolio in pdf format or a link to your online portfolio to raymond@catalystagents.com.