TikTok Lead Generation Ads Are Here! Real Estate Case Study
Is your company wondering about how you can enter the TikTok space? You should consider TikTok lead generation ads for your business! We recently launched TikTok lead generation ads for our Client Aspac Developments, and they are the first to lead the real estate industry in leveraging this all-new digital marketing tool.
Yes - realtors are also leveraging this platform to showcase new listings and presale projects, so why can’t real estate developers do the same? For real estate developers, we can help leverage TikTok’s ever-growing audience spanning home buyer age groups to reach a new audience in an all-new content format.
A NEW WAY TO ENGAGE HOMEBUYERS IN FUN WAY
If you are still marketing your presale project with static renderings and virtual tours, you need to update your marketing materials and channels for 2021.
Take a look at the TikTok ad we filmed and edited for our client for TikTok, which immediately generated leads for them. We created several versions to cover different marketing angles, with short videos showcasing the waterfront community, neighbourhood, and the classy and elegant interior details. If you’ve spent plenty of time scrolling through short videos on TikTok, you’ll know that for real estate Tiktoks, you want to focus on the luxurious elements and panoramic views.
Our team went on-site to record video footage for the TikTok ad creatives, and also handled the storyboarding, editing, and production of the final video.
AD CREATIVE TESTING
Given we are a data-driven team, of course, we went and tested this hypothesis with 2 versions of ad creatives. One was more focused on the community amenities like landscaped gardens, indoor pool, and surrounding waterfront views; the other video was focused on the interior elements and lifestyle by recording clips in the show suite. We had a clear winner — the short video showing waterfront views and the penthouse balcony view performed much better in generating leads and engagement.
YES - you can drive conversions on TikTok, it’s no longer a pipe dream.
DO THE NUMBERS LOOK GOOD?
They do. In fact, they are looking even better than the standard Facebook and Instagram ads that real estate ads usually gravitate towards. Of course, the performance is largely dependent on the ad creative, but given that there is less competition for ad inventory on the TikTok platform, this means your ad has a better chance of showing up in front of your target audience.
We are seeing engagement rates of 1.8% to 2.9% on the ads based on reach, and the cost per lead on the platform, again, depending on the creative, ranges from $18 to $38. We’ve compiled this after we’ve run a few real estate campaigns on the platform.
Are you ready for the next marketing frontier? To add TikTok lead generation Ads to your marketing mix? Contact our Marketing Specialists today for a free consultation to get started! Book a quick 15-minute call with us at the link below!