Social Media Crisis Management: How to Handle Negative Feedback and Comments Online

This article explores the dynamics of social media crisis management. It provides insights into handling such situations across popular platforms like Instagram, TikTok, and the Chinese Social Media platform Little Red Book.

3 Steps Our Team Follows to Create Engaging Social Media Content Ideas

Our team's journey toward consistently engaging social media content revolves around three essential steps. These steps lay the foundation for fostering meaningful connections and delivering value to our audience.

Social Media MarketingBetty ShenAugust 28, 2023Copywriting, Content Creation., Content Strategy

Crafting Compelling Copy: 5 Tips to Create Compelling Hooks So That Viewers Don't Skip Your Content

With a seemingly endless stream of content vying for attention, how do you ensure that your message stands out? The answer lies in crafting compelling hooks that captivate your viewers from the very beginning.

Social Media MarketingBetty ShenAugust 23, 2023Copywriting, Copy, Hooks

It's Been 3 Weeks--How is Threads Holding Up?

It's been three weeks since Threads, the new social media platform from Meta, launched to the public. In that time, it has seen a steady stream of users, but it remains to be seen whether it will be able to sustain its momentum.

Social Media MarketingBetty ShenAugust 8, 2023Threads, Meta, Twitter

Is Threads Really the Twitter Killer? We Spent 7 Days on It and Here's What We Know

There has been recent buzz about a potential contender to the Twitter throne - Threads. Claiming to be a more focused and intimate version of Twitter, Threads promises a different social media experience.

Social Media MarketingBetty ShenJuly 14, 2023Threads, Twitter, Social Media

Creating Connections: How to Build a Strong and Authentic Community on Social Media

Building a strong and authentic community on social media requires a combination of purpose, consistency, engagement, user-generated content, collaboration, and value.

Boost Your Social Media Reach: How to Optimize Your Social Media Profile

Optimizing your keyword and content strategy for your social media marketing plan is crucial for increasing your online visibility, attracting organic traffic, and generating leads.

Chinese Social Media: How to Analyze Your Video Post Performance on Little Red Book

Your video got 5000 views! Is that good? Bad? Or just so-so? This blog post will teach you what to pay attention to if you’re a brand or content creator on Little Red Book. Let us dive right into the metrics!

How to Leverage Your Headline and Cover Photo on Little Red Book

In this blog post, we get hands on and show you how to apply our tips to create content for RED! In the upcoming Little Red Book series, we will be getting into specifics of full-stack high-performing content on RED. Let’s get started with your post cover photo and headline!