Social Media Crisis Management: How to Handle Negative Feedback and Comments Online

This article explores the dynamics of social media crisis management. It provides insights into handling such situations across popular platforms like Instagram, TikTok, and the Chinese Social Media platform Little Red Book.

Social Media MarketingBetty ShenDecember 14, 2023Crisis Management, Negative comments, Instagram, Little Red Book, TikTok

Little Red Book Content Red Flags for Beauty Businesses and How to Avoid Them

Beauty businesses need to be aware of the potential content red flags on Little Red Book to avoid negative publicity and damage to their brand reputation. We share some tips on how to make sure your content is as optimized as it can be.

Little Red BookBetty ShenDecember 2, 2023Beauty, Skincare, Little Red Book, Little Red Book Marketing Tips

LITTLE RED BOOK UPDATE -- Verification Status for Overseas Real Estate Companies

Little Red Book has instilled a new regulation that overseas real estate companies, which basically includes companies outside of Mainland China, will not be able to apply for verification.

Chinese MarketingBetty ShenNovember 2, 2023Little Red Book, Little Red Book Marketing Tips, Little Red Book Marketing Agency

Case Study: Here's what the top skincare brand on Little Red Book does to promote its products

Is your skincare brand looking to build a presence on Little Red Book? This case study on Kiehl's with performance statistics from Q1 2022 provides insights and tips you can learn from.

Business strategy, Chinese Marketing, Little Red Book, Redbook Marketing, RED Marketing, 小红书Florence LJune 14, 2022Chinese Social Media Marketing, Little Red Book, Little Red Book Marketing Agency, Little Red Book Influencers

Chinese Social Media: How to Analyze Your Video Post Performance on Little Red Book

Your video got 5000 views! Is that good? Bad? Or just so-so? This blog post will teach you what to pay attention to if you’re a brand or content creator on Little Red Book. Let us dive right into the metrics!

Little Red Book, Marketing Strategy, Social Media Marketing, 小红书, Chinese MarketingFlorence LMay 17, 2022Little Red Book Marketing Agency, Little Red Book Influencers, Little Red Book Marketing Tips, Little Redbook Marketing, Little Red Book, Chinese Influencers

[Beauty & Skincare] How Influencers and Brands can Avoid Getting Penalized for Brand Collaborations on Little Red Book

In our recent beauty and skincare Little Red Book influencer campaigns in the past 3 months, we’ve had influencer posts get flagged by the platform and the post reach limited because they violated content regulations.

If you are an influencer on Little Red Book, or if you are a brand working with influencers on Little Red Book, you’ll want to pay attention to this blog post so you don’t get flagged!

Cultural Marketing, Redbook Marketing, RED Marketing, Little Red BookFlorence LMay 10, 2022Little Red Book Marketing Agency, Little Red Book, Chinese influencers, Chinese KOLs, Skincare, Beauty

Little Red Book Influencer Marketing: 3 Things to Check Before Spending Your Money

Little Red Book is definitely the new trending platform, and just like how influencers all made moves to set up their presence on TikTok when the new and hot platform came along, WeChat users are all migrating to Little Red Book or at least working to build both audiences at the same time. If you want to engage influencers on Little Red Book, you need to check these 3 things before putting any money down.

Chinese Marketing, Influencer Marketing, Little Red Book, 小红书Florence LApril 21, 2022Little Red Book Marketing Agency, Little Red Book, Chinese Influencer Marketing, Chinese Influencers, Little Red Book Influencers

4 Considerations to Build a Better Little Red Book Content Strategy & How to Apply Them to 3 Content Categories

In this blog post, we will cover 4 tips to build an authentic content strategy, and how to apply them in different content categories.

Bilibili, Chinese Marketing, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, Redbook Marketing, 小红书Guest UserMarch 24, 2022Little Red Book Marketing Agency, Little Red Book, Little Redbook Marketing, Little Red Book Marketing Tips, Redbook Marketing, RED (小红书), RED Marketing Case Study, RED Growth Strategy, RED Marketing, RED Influencers, Marketing on RED, digital marketing, Chinese economy, Chinese marketing, Chinese Marketing Agency, Chinese Marketing, Vancouver Chinese Marketing Agency, Vancouver marketing agency, Vancouver WeChat Marketing Agency, Vancouver Instagram Marketing, Vancouver Multi-Cultural Marketing Agency, vancouver real estate marketing agency, vancouver digital marketing agency, Vancouver Redbook Marketing Agency, Vancouver Social Media Marketing

How to Leverage Your Headline and Cover Photo on Little Red Book

In this blog post, we get hands on and show you how to apply our tips to create content for RED! In the upcoming Little Red Book series, we will be getting into specifics of full-stack high-performing content on RED. Let’s get started with your post cover photo and headline!