In today's influencer marketing landscape, brands have two main options: partner with micro-influencers or macro-influencers. But which one is right for you?
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Chinese consumers are increasingly spending their time and money online, making digital marketing an essential tool for businesses of all sizes to reach and engage with this important audience. Read this blog for a complete guide to your Chinese Digital Marketing efforts for this Lunar New Year.
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The Chinese influencer marketing market is constantly evolving, and there are several new trends that brands should be aware of if they want to build a strong brand presence on popular social media platforms like Little Red Book and Douyin. Here are 5 trends in Chinese influencer marketing that you need to know in 2024.
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Influencer marketing is a powerful way to reach a new audience and drive sales. But with so many influencers out there, how do you choose the right one for your brand?
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Little Red Book has instilled a new regulation that overseas real estate companies, which basically includes companies outside of Mainland China, will not be able to apply for verification.
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In recent years, the use of AI in retail has grown significantly in China, where e-commerce platforms like Taobao have leveraged AI models to make personalized recommendations, optimize search results, and improve the overall user experience.
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Are you a business owner thinking about using ChatGPT? Here’s what you need to know about how it can benefit your marketing efforts.
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While you and/or your team may not be professional livestreamers or expect millions or billions of dollars in sales in a Single Day, there are things you could do to make the most of the annual sale period.
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The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?
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