The Chinese influencer marketing market is constantly evolving, and there are several new trends that brands should be aware of if they want to build a strong brand presence on popular social media platforms like Little Red Book and Douyin. Here are 5 trends in Chinese influencer marketing that you need to know in 2024.
Read MoreInfluencer marketing is a powerful way to reach a new audience and drive sales. But with so many influencers out there, how do you choose the right one for your brand?
Read MoreIn recent years, the use of AI in retail has grown significantly in China, where e-commerce platforms like Taobao have leveraged AI models to make personalized recommendations, optimize search results, and improve the overall user experience.
Read MoreIn this blog post, we get hands on and show you how to apply our tips to create content for RED! In the upcoming Little Red Book series, we will be getting into specifics of full-stack high-performing content on RED. Let’s get started with your post cover photo and headline!
Read MoreThere were three types of accounts on the Little Red Book in the past: 1.) Business 2.) Personal and 3.) Verified blogger, which have been reduced to “Professional accounts” and “Non-Professional accounts” now. Within the Professional Accounts category, there is still a separation between Content Creators/Bloggers and Businesses. So the question is, what is it like to become a professional user on Little Red Book?
Read MoreThe Chinese government has been regularly updating its advertising regulations to protect the le’ legal rights and interests and sustain market stability. Before promoting real estate projects in China, marketers should fully understand the advertising laws and regulations and keep a close eye on them in case of any regulatory updates.
Read MoreIn China, Nostalgia marketing is also extremely effective on millennials and Gen Zers. The Chinese value collectivism, so as a culture, they tend to share collective memories and develop collective identities. When brands launch nostalgic marketing campaigns tailored for Chinese youth, the potential return is far greater than in individualistic societies.
Read MoreEstablished in 2013, founded by Charlwin Mao and Miranda Qu with the main headquarter based in Shanghai, China. XiaoHongShu has grown to become China’s foremost fashion, beauty, and luxury shopping platform with over 300 million registered users and 85 million monthly active users. Read this blog to know what XiaoHongShu is all about!
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