3 Steps to Grow Your Brand on Xiaohongshu (RED)

With over 20,000 brands and nearly 10,000 third-party e-commerce merchants on RED offering more than 100,000 products. This platform is a gem that should not be overlooked especially if you own a consumer lifestyle brand. Read this article to find out the 3 steps you need to grow your brand on RED.

business, Chinese Marketing, Cultural Marketing, RED Marketing, Redbook Marketing, Social CommerceGuest UserJanuary 22, 2021RED Influencers, Redbook Marketing, RED Marketing, Redbook Advertising, Marketing on RED

What is RED? China’s Most Trusted Social Shopping Platform

Established in 2013, founded by Charlwin Mao and Miranda Qu with the main headquarter based in Shanghai, China. XiaoHongShu has grown to become China’s foremost fashion, beauty, and luxury shopping platform with over 300 million registered users and 85 million monthly active users. Read this blog to know what XiaoHongShu is all about!

Chinese Marketing, Cultural Marketing, Influencer Marketing, Redbook Marketing, RED Marketing, Social Media Marketing, Social CommerceGuest UserJanuary 12, 2021RED Marketing, Chinese Social Media, Redbook Marketing, Redbook Advertising, RED Influencers, Marketing on RED, Vancouver Redbook Marketing Agency

3 Ways Bilibili Can Help Grow Your Business

Founded in 2009, Bilibili began as a niche video platform focused on anime culture in China. With this new wave of vloggers, marketers are paying more attention to this platform. While Bilibili still has its roots in anime culture, it has since diversified its video content to cater to many more audiences such as music, tech, lifestyle, and fashion. Here are 3 ways how Bilibili can help grow your business.

Chinese Marketing, Cultural Marketing, Influencer Marketing, Marketing Strategy, Online Marketing, businessGuest UserDecember 28, 2020bilibili, bilibili marketing, Chinese Social Commerce

The 6 Chinese Online Video Platforms You Need to Know About

After a decade of development and innovation, many video platforms and short video apps have emerged in China. Let's take a look at the top 6 Chinese online video platforms you need to know about.

Chinese Marketing, Video Marketing, Social Media Marketing, Social CommerceGuest UserDecember 16, 2020Chinese Social Media Marketing, Douyin, youku, kuaishou, bilibili, tencent, iqiyi, chinese video platforms

Is Shopee the Up and Coming Platform in the Asia Pacific that will shake up and reinvent the E-Commerce landscape?

Earlier this year, Shopee was ranked the most positively discussed brand in Malaysia, beating the likes of WhatsApp, McDonald’s, and Youtube to end the year on a high in 2019…

business, Social CommerceGuest UserDecember 7, 2020eCommerce in China, Chinese Social Commerce, shopee

China’s Singles Day Breaks Record Again Selling $71.4B USD in Gross Merchandise Value

Otherwise known as 双十一(Double 11 Day), the day that celebrates people who are not in relationships. The date, 11th of November (11/11), was chosen because the numeral 1 resembles…

WeChat Marketing, WeChat Advertising, Redbook Marketing, Chinese MarketingGuest UserNovember 23, 2020Redbook Marketing, Redbook Advertising, Singles Day 2020, Double 11 2020, Douyin Marketing, Chinese Influencer Marketing