Boost Your Business with ChatGPT: Leveraging Advanced AI Technology for Enhanced Performance and Growth

Are you a business owner thinking about using ChatGPT? Here’s what you need to know about how it can benefit your marketing efforts.

Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing StrategyFlorence LMarch 14, 2023Singles Day 2022, Chinese Social Media Marketing, Chinese Livestreaming, Chinese luxury market

Singles Day 2022: 3 Hacks to Stand Out and Win with Your Campaign

While you and/or your team may not be professional livestreamers or expect millions or billions of dollars in sales in a Single Day, there are things you could do to make the most of the annual sale period.

Business strategy, Chinese Marketing, Influencer Marketing, Little Red Book, Marketing StrategyFlorence LNovember 1, 2022Singles Day 2022, Chinese Social Media Marketing, Chinese Livestreaming, Chinese luxury market

Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?