Marketing: What Is B2B?

What is B2B marketing? It's when you market to another business to sell your products and services. Learn specific tactics on how you can sell to other businesses efficiently to make their lives easier and make you more money in the long run.

business, marketing, Online Marketing, startupFlorence LeungAugust 3, 2017Catalyst Agentsbusiness, business to business, B2B Tactics, B2B examples, business strategy, marketing strategy

STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect

Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.

Online Marketing, startup, marketing, business, entrepreneurFlorence LeungJuly 28, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, engagement strategy, multi-sided platforms, The Network Effect, marketing strategy, startup

Marketing: What is B2C?

B2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.

business, How To Guide, marketing, entrepreneurFlorence LeungJuly 26, 2017Catalyst Agentsbusiness to consumer, business strategy, marketing strategy, how to get new customers, marketing tactic, B2C examples, how to use B2C

Strategy: The Long-Tail Business Model & How You Can Use It To Compete Against Industry Giants

Long Tail Strategy - It is where you focus on a large number of products and offerings, with each selling in low volumes. Learn how you can use it so your startup can compete against industry giants.

marketing, startup, Online Marketing, Influencer MarketingFlorence LeungJuly 19, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, Long-Tail Marketing, Niche Markets

On Pricing Strategy: Setting The Right Price

How do you go about setting the right price for your product or services? Adopt our suggested thought process to think through your pricing strategy.

business, entrepreneur, How To Guide, marketing, startupFlorence LeungJune 6, 2017Catalyst AgentsMarketing Strategy, business strategy, pricing strategy, product pricing, startup, entrepreneurs