Florence Leung, Our Founder and CEO at Catalyst Agents, Honoured in EY Entrepreneurial Winning Women™ Class of 2024

We’re proud to announce that Florence Leung, Founder of Catalyst Agents, has been named to the EY Entrepreneurial Winning Women™ North America Class of 2024! Her leadership in cultural marketing and work with clients like Concord Pacific and Max Mara have earned her this prestigious recognition.

entrepreneurBetty ShenSeptember 17, 2024EY, Entrepreneurs, Women, powerful women, women leaders, women founders, women CEOs

Spotify Digital Audio Ads Are On The Rise

Did you know that Spotify offers digital audio marketing? Business owners who include this medium in their marketing mix could establish a competitive edge by reaching a truly engaged audience. According to Kantar’s Media Reactions Survey, Spotify ads are seen as more trustworthy than TikTok.

business, Business strategy, Cultural Marketing, entrepreneur, How To Guide, Social Commerce, Social Media Marketing, startup, Spotify Audio AdGuest UserDecember 14, 2021spotify, spotify ad, podcast, audiomarketing, spotifymusic

An Insider’s Guide to TikTok’s Algorithm (2021)

If you want to grow your TikTok account, understanding how the algorithm works is very crucial. Read this article to find out our insider tips on how TikTok recommends your content to viewers.

business, Cultural Marketing, Experiential Marketing, entrepreneur, Influencer Marketing, Marketing Strategy, Online Marketing, TikTok, Tiktok Marketing, TikTok Markteing, Video MarketingGuest UserSeptember 23, 2021Tiktok, TikTok Advertising, How to use Tiktok, tiktok algorithm, video marketing

10 Online Courses and Diplomas You can Take to Recession-Proof Your Role

Do you have a lot more free time now that you don’t have to commute to and from work? Don’t have any shops open available for endless roaming?

business, entrepreneur, marketingFlorence LeungMarch 31, 2020Social Media Marketing, Graphic Design

STRATEGY: How to Use Multi-Sided Platforms To Create The Network Effect

Multi-sided platforms have become much more commonplace with the advancement in technology, with more and more businesses starting up businesses online, taking on the role of facilitating opportunities between the two parties they bring together.

Online Marketing, startup, marketing, business, entrepreneurFlorence LeungJuly 28, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, engagement strategy, multi-sided platforms, The Network Effect, marketing strategy, startup

Marketing: What is B2C?

B2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.

business, How To Guide, marketing, entrepreneurFlorence LeungJuly 26, 2017Catalyst Agentsbusiness to consumer, business strategy, marketing strategy, how to get new customers, marketing tactic, B2C examples, how to use B2C

Marketing: How To Sell Anything to Anyone

Today in our #1MinMarketing segment we teach you how to sell anything to anyone.

business, entrepreneurFlorence LeungJuly 4, 2017Catalyst AgentsMarketing Strategy, marketing, marketing tips

Market Research: Focus Groups VS. Consumer Observation

Considering a new product, service or business? Where should you gather data that will help you make strategic decisions? Read this to find out more about the pros and cons of two common market research data gathering methods.

business, entrepreneur, How To Guide, marketing, startupFlorence LeungJune 7, 2017Catalyst AgentsMarketing Strategy, market research, focus groups, consumer behavior, startup, entrepreneursComment

On Pricing Strategy: Setting The Right Price

How do you go about setting the right price for your product or services? Adopt our suggested thought process to think through your pricing strategy.

business, entrepreneur, How To Guide, marketing, startupFlorence LeungJune 6, 2017Catalyst AgentsMarketing Strategy, business strategy, pricing strategy, product pricing, startup, entrepreneurs