4 Tried and Tested Best Practices for Hosting Instagram Live Streams

We've hosted 8 Instagram live streams segments over the past 3 weeks in collaboration with artists, chefs, and entrepreneurs on our owned media platform, Pendulum Magazine…

How To Guide, Instagram Marketing, Online Marketing, Social Media MarketingFlorence LeungApril 15, 2020Tips for Instagram Live, How to host a live stream, IG Live

10 Online Courses and Diplomas You can Take to Recession-Proof Your Role

Do you have a lot more free time now that you don’t have to commute to and from work? Don’t have any shops open available for endless roaming?

business, entrepreneur, marketingFlorence LeungMarch 31, 2020Social Media Marketing, Graphic Design

WeChat For Business || How to Set Up a WeChat Work Account for Your Company

In our last blog article, we covered how WeChat Work Online Meetings make working from home seamless and cohesive between teams…

Chinese Marketing, Marketing Strategy, WeChat, WeChat Work, WeChat MarketingFlorence LeungMarch 23, 2020Catalyst AgentsWeChat Work App, WeChat for Business, WeChat Marketing, WeChat Trends 2020

WeChat Work Makes WFH Seamless and Effortless - Have You Registered Your Company Yet?

Have you signed up for your company for a WeChat Work account yet? If you haven't, then you are missing out…

Chinese Marketing, Ethnic Marketing, How To Guide, WeChat, WeChat Marketing, WeChat WorkFlorence LeungMarch 19, 2020WeChat Work, WFH, WeChat Business Tools, WeChat Apps, WeChat for Business

The Cultural Marketer || 'Tachiyomi' Culture in Japan

‘Tachiyomi’ in Japanese translates to ‘standing reading’.

This term came about because of the widely accepted practice in Japanese culture to stand and…

Marketing Strategy, Cultural Marketing, Ethnic MarketingFlorence LeungFebruary 27, 2020Cultural Marketer, Japan, Marketing Strategy, International Marketing Strategy

An Experiential Marketing Event Concept Celebrating Lunar New Year by Blending Traditional and Modern Elements to Create a 'Feast of Propserity'

Our client, ASPAC Developments, tasked us with creating an innovative and unique event experience to welcome the Lunar New Year of the Rat for 2020…

Event Planning, Chinese Marketing, Experiential Marketing, Social Media Marketing, WeChat, WeChat Advertising, WeChat MarketingFlorence LeungFebruary 5, 2020Catalyst AgentsExperiential Marketing, Event Planning, Aspac Developments, Chinese New Year Campaign, Lunar New Year Campaign, Real Estate Chinese Marketing, Real Estate WeChat Marketing

WeChat Advertising - Which Overseas Industries and Business Types are Allowed to Advertise on WeChat?

You may have read about WeChat Moments Advertising being open to overseas companies, but not all industries and business types outside of China are allowed to place ads..

WeChat, WeChat Advertising, WeChat Marketing, WeChat MomentsFlorence LeungJanuary 27, 2020Catalyst AgentsWeChat Moments Ads, WeChat Advertising, Eligible Industries, WeChat Marketing Vancouver, WeChat Marketing Canada

The Results are In! Top 10 WeChat Moments Ads of 2019

What are the Top 10 WeChat Moments Ads of 2019? Between January 6th to 14th…

Chinese Marketing, WeChat, WeChat Advertising, WeChat Moments, WeChat MarketingFlorence LeungJanuary 23, 2020Catalyst AgentsTop 10 WeChat Moments Ads, Top WeChat Ads 2019, WeChat Marketing Vancouver, WeChat Moments Ads, WeChat Trends 2020

Case Study || How To Run A Successful Contest On Instagram

Social Media campaigns such as giveaways have long been a standard practice for brands looking to quickly boost their followings on Instagram or drum up excitement and interest…

Instagram Marketing, Social Media MarketingFlorence LeungNovember 25, 2019Catalyst AgentsSocial Media Marketing, social media campaign, Storytelling on social media, Instagram campaign, Instagram marketing, Instagram influencer Marketing